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OLEDWorks to Launch New Automotive Lighting Brand at CES 2024

The new automotive-focused brand will allow OLEDWorks to better serve their automotive customers.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

OLEDWorks announced that it will showcase the latest OLED lighting technology for the automotive industry and redefine the landscape with the launch of an exciting new brand at CES 2024, January 9-12, 2024, at booth 3225 in the West Hall of the Las Vegas Convention Center.

The OLEDWorks team, comprised of OLED technical experts and customer solution strategists, anticipates welcoming attendees, where they can experience the cutting-edge innovations that will shape the future of automotive lighting.

“CES 2024 marks a pivotal moment for OLEDWorks as we introduce our new automotive brand, poised to set the industry standard for excellence in lighting communication, connected vehicles, and autonomous mobility,” said David DeJoy, CEO of OLEDWorks.

The new automotive-focused brand will allow OLEDWorks to better serve their automotive customers, providing a more tailored experience for the unique relationship required when designing OLED lighting for automotive applications.

At booth 3225, OLEDWorks will spotlight the most advanced OLED lighting technology tailored specifically for automotive applications. The showcased demonstrations include OLED lighting boasting the highest segment density in a rigid and a flexible OLED panel. This technological leap enhances communication capabilities and design flexibility while retaining the inherent advantages of OLED technology.

“We invite the forward-thinking leaders in the industry to join us in shaping the future of automotive lighting,” said John Holland, chief revenue officer. “Our booth at CES is not just a demonstration of OLED technology; it’s an invitation to join the progressive evolution of automotive lighting technology.”

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